By Malini Aikat
A morning tabloid snippet caught my attention - a famous pop star received a bouquet of gerberas in pink, orange and yellow. What struck me and stayed was the immediate sense of well being produced by the image of that particular combination of colours. Pink, orange and yellow. Nice. It got me thinking about colours. Afresh. Because, obviously, colours is a big part of our lives in a design studio. So much so I think we take it for granted a little bit. It’s easy to get caught up in patterns. We are creatures of habit after all. A subconscious repetitive behaviour colours our choices. So it’s good to put a lid on the old paint box and open a new one, shake off old habits of receiving and creating.
So round the corner comes an event we all look forward to - Asian Paints’ ColourNext17 – the colour trend forecasting vehicle of Asian Paints. New design worlds, new imaginings, new ideas and whole new ways to look at colour. I love the colourscapes conjured up by the ColourNext team, the various mood boards created to inspire. You can feel the creative arteries getting recharged and refreshed with new blood.
Every ColourNext is a trip. Colour palettes are expressed through installations that embody new colour worlds and sensibilities. An immersive experience that allows you to engage with a colour palette in… how do I put it? … in the “home” of that colour. Complex patterns of living or trends inspire the new colour palettes – inspirations that emerge from, say, our modern relationship with food that has begun to resemble a form of adventure sport,or our engagement with technology. The installations have been, literally, eye opening - mini wonderlands.
So red, yellow, green and gold and blue, blue and blue – here I come!
Here’s a collage of previous ColourNext exhibitions – take a trip. ☺
India Design Week 2016
India Design Week 2015
India Design Week 2014