A Global Lens, With Indian Roots
While Nilaya views surfaces through a global lens, discovering the finest strands in a web of artistic cultures; its roots are firmly planted in India, where a rich heritage of traditional crafts grows alongside a burgeoning contemporary design environment — two worlds that Asian Paints identifies with equally. Nilaya celebrates design in every form, whether it is a hand-painted folk art, large format surface printing or delicate gold leaves woven into wallpaper.
Curated By Connoisseurs
Nilaya is a curated collection, with surfaces hand picked from the best manufacturers and designers from around the world. This effort goes beyond trends, defining a style based on cultural contexts and guided by aesthetic instincts. The vast range of printing techniques employed by Nilaya products is an indication of the collection’s diversity — from hundred-year-old surface presses to modern digital presses and from rotogravure to rotary screen printing. We celebrate originality — in design, and in ideas that eventually translate into Nilaya’s signature surfaces. Our design studio is working on ideas inspired by the rich Indian traditions – to be translated into beautiful surfaces. We are also working with the best Indian design talents to create original masterpieces for your walls.
Commitment To Quality
The process of installation is just as important as the selection of the right colour or pattern. Asian Paints, with over 70 years of insights into surface materials, technology, and consumer needs, knows what goes into making surfaces truly beautiful. These insights have led us to provide a range of installation tools and materials – including our own water-based wallpaper adhesive, which has been created specifically for Indian conditions. We have also invested in training wallpaper installers across all major cities of India. This ensures that you will always have access to a well-trained, well-equipped Nilaya installer in your city.